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Media consultants for hire
By John Hancock It seems the most common question these days from our new customers, once we pass the technology ‘sniff-test’, is ‘who are we?’. People want to deal with people. Technology, while very...
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Newspaper Page Layout for Print
By John Hancock The competitive print media industry has swallowed many well established performers since Julius Caesar commissioned Acta Diurna in 59 BC, the first news publication in the world. Feral...
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Spice up your marketing mix with your own magazine!
With all the crap filling up our inboxes and search engines, how do you pitch your brand above the white noise? Advertising used to be so easy! Figure out what last year’s costs to find new customers...
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Fairfax Demise Opens a New Era for Australian Publishing
By John Hancock The demise of Fairfax this week has thrown open the door on a new era for Australian media, with almost 2000 media professionals soon to be out of a job. These are not disenfranchised...
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Content trends for newspapers and magazines
By John Hancock A publisher who doesn’t understand what type of content goes into his/her newspaper or magazine will struggle to turn any profit and will likely remain no more than a hobby-blogger. If...
View ArticleSEO tips for newspapers and magazines in [imwb_cgt_countryName]
SEO delivers more traffic = more audience = higher value on your site = more money to you! Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM) for...
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How to Layout a Magazine or Newspaper
Page Layout Designs and Tips for Newspapers and Magazines While outsourcing page layout and ad design is becoming popular with many publishers today, it is still important to understand some of the key...
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PRINT OR DIGITAL NEWSPAPERS | MAGAZINES
By John Hancock The following is an excerpt from an interesting forum string recently that I thought was worth sharing. Instead of the all-to-common fatalistic “print is dead” that seems passcerty.com...
View ArticleEvolution of Digital Magazines and Newspapers
Not too long ago digital magazines and newspapers were futuristic concepts; something people assumed would happen but not happen anytime soon. Thanks to the rapid development in the digital media...
View ArticleNewspaper Franchise – Part 1: Identity
Newspaper Franchise – Part 1: Identity Are newspapers dead? Profitable newspaper publishing is not as simple as launching a website, integrating Google ads and watching the bank account. With 1000’s of...
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